10 Major Benefits of Digital Transformation for Home Improvement Remodelers

29 ways to implement Digital Transformation for Professional Home Improvement Remodelers and Manufacturers

By Ron Grancorvitz and David Pfeiffer, Trifecta Group LLC.

What is Digital Transformation?

Digital Transformation is the adoption of digital technology to increase productivity and improve customer experience. This often means replacing non-digital or manual processes with digital ones or updating older technology. 

Currently, many professional Home Improvement Remodelers are still using paper forms, flip-charts, and physical touchpoints to sell their products. Why? Because it works, or at least it used to. 

With the COVID lockdowns and increased concerns about personal safety, the majority of physical selling has been put on hold. Companies that hope to return to the “good ol’ days” should instead take this time to prepare for the up-and-coming generation that is very digital- and safety-oriented. Current and future trends will drive their business away from physical touch-points and toward digital ones. 

Digital Marketing Transformation

To sync up with the aforementioned digital trends, the sales pipeline will need to be reconfigured. In the past, many home improvement companies used aggressive selling techniques to reduce the sales cycle while using marketing to create an awareness of the brand. This is illustrated by the left side of the diagram below.

Past and Future Marketing/Sales Pipeline

The right side of the diagram above illustrates a highly digital approach where online tools that help the customer sell themselves. This usually involves configurators and visualizers to enable users to see their home with new products installed in them. You can see these apps in 3D Kitchen remodeling (Lowes) and furniture visualizations (Ikea).

This article will assist you in answering 3 questions:

  • Why should you embark on this digital transformation journey? 
  • What are the benefits of digital transformation for professional remodelers?
  • What does digital transformation look like in a professional remodeling company? 

This article will discuss the major benefits along with ways to implement a digital transformation system.