One of the most powerful benefits of digital transformation is the flexibility it provides to customize and optimize sales and marketing processes by region, customer type, product lines, competitive environments, seasonality, and more.
Below we will outline some regional scenarios that could illustrate the power of a digitally transformed system.
Competitive Lead Generation
Your Digital marketing can be adjusted in each region to compete with hot-selling product lines or to locate niches where your products will have a competitive advantage. Digital ads can be targeted at very specific customers based on demographics, e.g., age, income, home age, climate, season, and more.
It is important to be able to swap-out sales assets (e.g., presentation, discounts, product lines, etc.) to meet the needs in each region of the country. For example, certain product offerings might include features that are important to a southern climate.
Because of the logistics of professionally installed remodeling projects, competition is very regional. Digital enables you to make quick updates of pricing, contract, and finance terms to maintain lead over the regional competition. Imagine a regional vendor is running a discount on certain home improvement products, a digital app would enable you to proactively offer a discount to counter their promotion.
Trifecta Group Difference
For some of our national clients and manufacturers, we developed presentation and pricing systems that would change the sales presentation and pricing in the app depending on the sales region the dealer rep was selling in. This allowed the company to meet local city-state regulations as well as meet or exceed competitor discount special running in those regions.